Sent 4-5 days after signup

Position yourself as an expert by helping them avoid pitfalls. This email demonstrates deep knowledge of their challenges.

• List 3-5 common mistakes beginners make in your niche
• Explain why each mistake happens - show you understand their situation
• Provide the fix for each mistake

This type of content is highly shareable and positions you as a trusted advisor rather than just another marketer.

Bonus: Briefly mention how your product or service solves one of these mistakes - this is your first soft pitch.