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Share a story that demonstrates your expertise and builds emotional connection. This is where you become more than just another email in their inbox.

• Tell your origin story - how did you get here?
• Share a failure or struggle - this builds relatability
• Reveal the breakthrough - what changed everything?
• Connect it to their journey - how does your story help them?

The best stories follow the formula: I was like you, I struggled with X, I discovered Y, Now I help others do the same.

Include social proof if relevant - testimonials, results, features in publications.