Fast pages convert better

Technical performance directly impacts conversion rates:

• Core Web Vitals - Pass LCP, FID, and CLS thresholds
• Image optimization - WebP format, lazy loading, proper sizing
• Script loading - Defer non-critical JavaScript
• Meta tags - Title, description, and OG tags optimized
• Structured data - Schema markup for rich snippets

Use Google PageSpeed Insights to identify specific improvements. Each 100ms of load time improvement can increase conversions by 1%.