Step 3 of 8
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Social Proof Placement
Build trust throughout the page
Social proof should appear multiple times on your page. Audit these placements:
- Logo bar - Recognizable customer logos below the fold
- Testimonials - Real quotes with names, photos, and titles
- Case studies - Specific results with metrics
- User count - Join 10,000+ marketers type messaging
- Ratings - G2, Capterra, or app store ratings
Best practice: Include at least one piece of social proof visible without scrolling.