Answer the why in one sentence

Your value proposition should pass the so what test. Review these criteria:

• Specificity - Avoid vague claims like best or leading
• Outcome focused - What result do users achieve?
• Differentiation - Why you vs alternatives?
• Quantified benefits - Numbers build credibility (save 10 hours/week)

Structure your value prop as: We help [audience] achieve [outcome] by [method] without [pain point].