Make your sequence perform better over time

Once your welcome sequence is live, use these strategies to improve performance:

• Track open rates by email - declining rates may indicate content or timing issues
• Monitor click-through rates - your CTAs should be compelling and clear
• Test send times - try morning vs evening, weekday vs weekend
• A/B test subject lines - small changes can have big impact
• Review unsubscribe patterns - which email loses the most subscribers?

Benchmark targets:

1. Welcome email open rate: 50%+
2. Subsequent emails: 30-40%
3. Click-through rate: 3-5%
4. Welcome sequence conversion: 2-5%

Optimization is ongoing. Review your sequence quarterly and update based on learnings.