Measure and improve your funnel

Track these metrics across your demo funnel:

• Request to booked - % of requests that book a meeting
• Show rate - % of booked meetings that happen
• Demo to opportunity - % that become sales opportunities
• Time to demo - Days from request to meeting
• Conversion by source - Which channels produce best demos

Benchmarks to aim for:

1. Request to booked: 60-80%
2. Show rate: 70-80%
3. Demo to opportunity: 30-50%
4. Time to demo: under 48 hours

Optimize each stage separately. A 10% improvement at each stage compounds into significant revenue gains.